Do you have a process for solving a problem that is valuable to others? If so, then you might want to think about how to make the most of your expertise by creating and possibly selling information products.
You’ve seen information products all over the internet — it’s possible you just didn’t know what they were called. An information product is a digital product that provides valuable educational content. Information products:
- Solve a problem
- Provide value to the consumer
- Provide actionable content that can be used immediately
- Establish your knowledge and expertise in your field
- Increase your brand recognition
- Solve a problem
No, that last item is not a typo!
Any good information product will solve a problem; how it solves that problem can vary, but the end result is the same. Someone’s life or business is better because they use the information you present.
If you have a blog or an email list, then you’re already providing information to your customers. So what’s the difference between the educational marketing that you’re already doing and an information product?
Your content marketing should also be providing valuable information to your customers, but an information product should provide even more value, or go deeper into solving a problem. Think of a blog post or email as being the table of contents of a book, and an information product as being any of the chapters of that book (or even the whole book itself!).
The following examples of information products are listed in order of increasing difficulty in development, marketing, and maintenance.
- ebook: An ebook is an electronic version of a book — it can be as short as 10 pages or as long as you want. An ebook is a great entry-level information product that you can offer to your blog readers or potential customers to get to know you and your brand.
- Webinar: A webinar is a web-based workshop or class that you offer to people who sign up to attend.
- Assessment: An assessment can be a quiz or more in-depth assessment that gives potential customers scores or results that are personalized to their situation. These can be extremely powerful in order to drive engagement and also provide valuable insight to your customers. Here’s an example.
- eCourse: An ecourse is a learning experience that is delivered online. It can be evergreen (a participant can sign up and take the course at any time) or it can be date-based (participants start and end at times that you specify). You can see Learning in Bloom courses here.
- Membership site: A membership site is an online community where you consistently share information with members who have either paid or joined for free.
All of these information products can be offered for free as a lead magnet (a way to grow your following or email list) or for a cost, in order to drive revenue.
5 Information products you can sell as part of your strategy for learning-based engagement #solopreneur #infoproducts
In upcoming posts, I’ll share more details on how to create all of the above information products, as well as content management tips, creativity hacks, and tools I recommend to make it all possible.