Copywriting Tips for Learning Entrepreneurs from Monika Jansen

What did you want to be when you grew up?

As a kid, if you asked me what I wanted to be when I grew up, I always responded: Writer.

I didn’t really have an idea of what kind of writer I wanted to be, all I knew was that I loved to write and I loved reading the products of writing. I had a pretty steady writing practice through middle school—I kept a journal and wrote short stories, sometimes even letting people read them.

Then high school happened. With academics, sports, and extracurricular activities, I thought I didn’t have the time to keep writing. And besides, I was writing all the time anyway for my classes. Didn’t that count?

But it absolutely didn’t count, because that kind of thinking got me completely out of the practice of writing. And it led me to a many-years-long track of just writing for academic purposes and not exploring other types of writing and expanding my skills. it conditioned me to view writing as only useful for a purpose as opposed to being an enjoyable process in and of itself, which made it seem like a chore.

The result?

I can easily write research papers, curricula, and other formal writing in both Spanish and English, but even now, 7 years out of academia, I’m still nervous about my other writing skills. The writing skills that I use to compose:

  • Stories
  • Blog posts
  • Social media captions and comments
  • Ad and sales copy
  • Emails
Basically, the writing skills that help me connect with people. And connection is one of the keys to business, especially marketing.
I write all the time, but that doesn’t mean I’m improving my skills. I’ve realized that when it comes to copywriting, this is especially true. I am more consistent about writing copy these days, but I need a little extra guidance to get me to really evaluate what I’m doing now and some concrete steps to make it better.
That’s why I invited expert copywriter Monika Jansen of Jansen Communications to join me on this Facebook Live interview. She shares some of her best copywriting tips so that we can make immediate improvements in the impact of our marketing efforts. Here’s the full interview:

Copywriting Tips for Learning Entrepreneurs

Here are the top takeaways from this interview:

  1. You want your emails and other copy to be customer-centric. If you aren’t sure, have some of your customers give you feedback.
  2. Make sure your tone is consistent across all modes of communication: the way you talk, your emails, your blog, etc. Think of it as an important piece in your branding.
  3. Use a conversational style in your copy will help you make it customer-centric and will also make it more engaging. Read it out loud to yourself to make sure it’s conversational.
  4. Don’t use too many words!
  5. Make sure you have the minimum pieces of copy: your website, a piece of (gated) downloadable content, email marketing.
  6. In landing and sales pages that are not navigable, keywords don’t matter. But for all pages that are navigable, then keywords DO matter—start with longtail keywords.

Learn More from Monika

You can find out more about Monika and her company at the Jansen Communications website.
They also have a fantastic blog with more insights into the world of marketing and copywriting!
Copywriting tips for learning entrepreneurs interview with Monika Jansen